INSPIRAMAIS: Design and innovation in São Paulo
INSPIRAMAIS will be held on July 7 and 8, 2026, at the Pro Magno Event Center in São Paulo/SP, where it will bring together more than 150 exhibitors from different regions of Brazil. During both days, which will take place from 10 a.m. to 7 p.m. on the first day and until 6 p.m. on the second, the exhibition will present more than one thousand launches in materials for the footwear, apparel, bijou, furniture and automotive upholstery segments.
The developments exhibited will be aligned with the studies of the event’s Research and Design Management Center, which will guide the offer toward proposals linked to design, sustainability and innovation. In parallel, a content agenda will be carried out, including a set of conferences focused on technology, fashion, innovation and environmental care.
The meeting will also incorporate a series of initiatives aimed at business generation and sector coordination. Among them, Conexão Inspiramais, Preview do Couro, Projeto Comprador and the Hub Conexão Criativa will stand out, spaces designed to facilitate the connection between suppliers, buyers and designers.
Thus, the program will seek to promote professional exchange, trend anticipation and the identification of new commercial opportunities, according to details from the organization.
The Essência research, carried out by the Research and Design Center of the Brazilian Association of Companies of Components for Leather, Footwear, and Manufactured Goods (ASSINTECAL) and coordinated by Walter Rodrigues, structures the event’s contents around two conceptual axes: Purism and Popism. The first is linked to the “luxury of simplicity” and the return to the essential.
In this approach, leathers and laminates with smooth surfaces, soft textures and complex weaves are prioritized. Comfortable structures and both modern and classic references are also integrated, along with embroidery applicaqués and finishes with oxidized metallics.
The second axis, called Popism, incorporates references to Andy Warhol and Pop Art. As Rodrigues explained, “the idea here is the application of pop culture in footwear and apparel, with many colors and differentiated shapes that refer to the 1980s.” This approach includes floral prints, the combination of materials within the same product, layering of garments, together with an aesthetic influenced by the surfing universe.
The color palette defined by the research incorporates shades such as red, copper and green, which are integrated into the different material proposals. As a whole, Essência establishes guidelines for supplier companies, aimed at reviewing design and production processes.
Likewise, the study proposes a review of the concept of luxury in the international market. According to the Research Center, the global consumer is increasingly knowledgeable about production margins and costs, which drives an approach regarding the value of luxury products. In this context, a “re-anchoring” of brand positioning is proposed, through the analysis of their identity, innovative capacity, production structure and target audience.
