New Balance takes Decathlon to court
A dispute over the graphic identity of Kiprun footwear has reached the courts in Massachusetts, United States. New Balance claims that the logo used on the models is almost identical to its distinctive “N” and could cause confusion.
The French retail chain argues that the design represents a “K”. However, the plaintiff also questions the use of a reversed version of the same symbol, whose shape it considers similar to its emblem. Before taking legal action, the American company had requested that use of the disputed mark cease, but the request was rejected, according to Footwear News.