CLARKS expands its multichannel digital strategy
CLARKS has deepened its digital sales strategy by progressively expanding its presence across different marketplaces. According to the brand, it operates on platforms such as Shein, eBay, Walmart, Shop Simon and Target in various regions, and is active on TikTok Shop in Asia, the Americas and the United Kingdom.
In the European market, the company planned to add Dress for Less and Secret Sales Netherlands before the end of 2025, and TikTok Shop during the following year.
This roadmap aligns with a launch announced for early 2026: a proprietary marketplace that will integrate the brand’s offer together with other selected labels.