On brings its technology to football


The Swiss company announced its entry into football, bringing to the sport the technical expertise it has developed since its beginnings in running. The company plans to work with top-level footballers to test and refine its upcoming product launches, adapting them to the demands of the game.
Kylian Mbappé will collaborate with the brand's professionals on the development of footwear and apparel, while also representing the company internationally. In addition, Thierry Henry was appointed Director of Football after having worked since late 2025 on defining the company's entry into the sport and the direction of its new product offering.