Footwear seeks to expand in the United States
APICCAPS will organize the Portuguese Shoes Showcase in New York on December 1 and 2, alongside FFANY Market Week, with the aim of increasing Portuguese footwear sales in the US market. Unlike a traditional trade fair, the association will select potential clients in advance.
The initiative will bring together several brands in a collective presentation and include personalized mentoring, public relations, specialized press and market development activities. APICCAPS sees potential for Portuguese companies to differentiate themselves beyond price by focusing on higher-value-added products, according to the association.