The alliance between the Chamber of the Footwear Industry of the State of Guanajuato and the Foreign Trade Promotion Coordinator aims to gain investment capital and reach business with the United States. On the one hand, in the August edition of SAPICA, several US buyers were convened through the International Buyers project. In addition, the most convenient fairs for the footwear sector were established through the COFOCE database, among them FN PLATFORM in Las Vegas and WESA Trade Show in Denver, Colorado, to assess their participation.