Footwear consumption reverses three years of decline

Domestic footwear sales ended a three-year sequence of declines during the first six months of 2026. Footwear consumption increased by approximately 2% in both volume and value, according to ASSOCALZATURIFICI, the association representing footwear manufacturers. Within this improvement, the women's segment grew by 4%, recording the strongest performance, while sneakers and athletic footwear increased by 1.5%, according to Centro Studi Confindustria Accessori Moda.

“The resilience of the EU market and the first signs of a recovery in domestic consumption point to improving conditions for our sector,” said Giovanna Ceolini, president of the association.