ADIDAS launched single-shoe sales
The marketing of ADIDAS footwear in 23 European countries added a new modality that allows customers to purchase a single unit —one shoe— when they do not require the complete pair. In these cases, the price was set at 50% of the usual value of the pair.
The scheme was developed with the participation of people with lower limb differences, based on concrete user experiences, the company reported.
With this measure applied in stores, the brand incorporated an alternative aimed at facilitating access to sports for people with disabilities, who are often not taken into account.