After the consequences left by the global health crisis, the footwear industry is rethinking its strategy in the face of the gradual recovery of consumption and the need to remain in force. The situation varies from region to region, but in Latin America it takes on very particular aspects, due to the specific characteristics of the production sector and the markets it serves.
Except for the case of Brazil, which has a long exporting tradition and domestic consumption of volume, together with Mexico -to a lesser extent-, both in a relatively consolidated state, the other Latin American industries are committed to recomposing the labor force and to normalize the provision of materials and supplies for manufacturing.
One of the consequences of the pandemic has been the loss of trained or suitable workers, who in the face of adversity, took other courses, notably affecting the labor market. In this regard, it is the responsibility of the private and official sector to immediately promote the creation of education and training policies that generate an adequate offer for a still unsatisfied demand.
On the other hand, depending on the import regimes of the countries and the availability of raw materials and supplies in the production centers, it becomes necessary and essential to have effective and sufficient access to international suppliers. For this, governments and industries, within their own strategies, must agree and define policies that guarantee the entry of the necessary goods, in order to maintain the activity.
Two fundamental factors on which the future of the footwear industry in the region is based, which still maintains positive expectations, in the face of the great changes that occur in the world market.