SKECHERS sold to global Brazilian investment group
The 3G Capital group -originally founded by Brazilian investors Carlos Alberto Sicupira, Marcel Herrmann, and Jorge Paulo Lemann as its leading figure- has acquired the renowned U.S. footwear and apparel brand SKECHERS, owned by Robert and Michael Greenberg (father and son), who transformed it from a family startup into a global powerhouse over the past three decades.
As a result, SKECHERS will no longer be a publicly traded company and will become privately held.
The purchase agreement states that the company’s headquarters will remain in its hometown of Manhattan Beach, California, and Robert and Michael Greenberg will continue to lead the company alongside the current executive team.
The sale comes amid macroeconomic and global trade policy uncertainty, particularly concerning U.S. tariffs on foreign goods, especially from China. Despite this context, SKECHERS reported record sales in 2024.
This acquisition marks a major shift for the brand, which has remained under family control for the past 30 years. 3G Capital is expected to support the company’s current strategic initiatives, including international expansion, growth in direct-to-consumer channels, and domestic wholesale development.
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