Results in international fairs prior to COVID-19

Last January, 44 Brazilian firms were part of EXPO RIVA SCHUH, where they did business for around US $ 8.6 million for the sale of 389 thousand pairs of shoes. In the future, it is expected to reach US $ 25.8 million for more than 1.4 million pairs.

Then in February, the Commercial Promotion Circuit in the United States was fulfilled. The FN PLATFORM fair in Las Vegas, received 23 firms that achieved business in excess of US $ 3 million at the moment and in the future, as well as the value of what was marketed at the New York PLAYTIME fair, which could exceed US $ 200 thousand, where 3 brands were present.

In addition, the SOLE COMMERCE, FOOTWEAR@COTERIE and CHILDREN’S CLUB events were also held, with results of US $ 336 thousand for 6 companies. At ATLANTA SHOE MARKET, 18 firms achieved business for US $ 1.7 million.

Finally, MICAM MILANO was also held in February, where 76 Brazilian firms participated. Turnover grew by 60%, and business set at the time and in the future were around US $ 38.2 million.

The presentations were supported by BRAZILIAN FOOTWEAR, a joint project between APEX-BRASIL and ABICALÇADOS, as reported by the latter entity.