BRAZILIAN FOOTWEAR program renews for two more years
During the celebration of the BFSHOW fair, ABICALÇADOS and APEX-BRASIL signed a memorandum of understanding related to the program they jointly carry out -BRAZILIAN FOOTWEAR-.
In this regard, it is planned that in the next biennium, investments exceeding R$ 36 million (over US$ 7 million) will be made to promote exports and the image of Brazilian footwear, as reported by ABICALÇADOS.
The program already has targeted markets for this period, including Chile, Colombia, the United States, Germany, the United Arab Emirates, and Angola, while secondary markets will be Australia and Saudi Arabia.