Brazil | 15/05/2022

BRAZIL. German company will organize the new national footwear fair

​The first editions will be in November 2023 in Rio Grande do Sul and in May 2024 in São Paulo.

Joao Paulo Picolo, President of NÜRNBERGER Brazil and Haroldo Ferreira, Executive President of ABICALÇADOS, signing the new agreement.

ABICALÇADOS, which represents the Brazilian footwear industries, and NürnbergMesse Brasil signed, at the beginning of May, the contract to hold the national footwear fair. The programming will have two annual editions. Thus, the first will take place in November 2023 in Rio Grande do Sul, where the Autumn-Winter 2024 collections will be presented, and the second in May 2024 in São Paulo, with the exhibition of the proposals for Spring-Summer 2024/25.

NürnbergerMesse Brasil is a subsidiary of Germany's Nürnberger Group, one of the largest international event organizers in the world. In its portfolio it has more than 120 international fairs and congresses (14 of them in Brazil) and more than 40 pavilions. Annually, nearly 30 thousand exhibitors and more than 1.5 million visitors participate in the events organized by Nürnberger, which is present through its subsidiaries, in China, the United States, Brazil, Greece, Italy and India. The group is made up of a network of 50 representatives operating in more than 116 countries.

The executive president of ABICALÇADOS, Haroldo Ferreira, highlighted the expertise of the German group, with operations in Brazil. "Nürnberger Brasil was selected through a competition with national and international event promoters, being the one that stood out the most not only in the attention to the premises of the companies, but also for its potential of dedication with exceptional quality", he concluded.

For the president of Nürnberger Brazil, Joao Paulo Picolo, the entry of the fairs into the national calendar will generate opportunities and networking essential for the growth of the sector. "We are going to join forces and the knowledge of ABICALÇADOS and its members on the market, with the know-how of Nürnberger Brasil to generate new business with events of a high professional level, seriousness and quality."

- SURPRISE IN BRAZIL: ABICALÇADOS will hold its own footwear fair
- Industry support for the new ABICALÇADOS fair grows, with the organization of NÜRNBERGMESSE of Germany

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