S+YLE SEOUL: International offering for Korean fashion
The event will take place on October 29 and 30, 2026, at S-Factory, in Seoul’s Seongdong-gu district. The venue has 10,000 square meters and will be used for a showroom format promoted by APLF. The proposal will be dedicated to fashion accessories, finished products and materials.
The event will not be presented as a traditional trade fair, but will instead be summarized in one idea: “No convention centers. No generic stands,” according to the organizers. Its profile will be more specialized and will bring together Asian and global suppliers selected for the South Korean market. In this regard, positioning, price and design relevance will be taken into consideration, with the aim of aligning the offering with local companies.
The event will be aimed at brands, product developers, designers and sourcing teams. The exhibition will include footwear, garments, leather goods, bags, fashion accessories, leather, materials, components and trims. The products will be aimed at the mid-to-high-end segment and current “K-fashion” trends.
The curation of exhibitors will seek to adapt the proposals to the sector’s requirements. Along these lines, S+YLE SEOUL will focus on connecting Korea’s design-driven industry with international suppliers, prioritizing commercial potential and style.
The surroundings will also form part of the concept. Seongsu-dong is presented as an area where fashion, creative activity, pop-up stores and cafés coexist. An environment where the best of the local industry develops its products.