MOMAD saw growth in visitor numbers and created new business opportunities
In early September 2025, IFEMA Madrid hosted MOMAD alongside Intergift, Bisutex and Madridjoya, in a new calendar format with three professional days.
The International Fashion, Footwear and Accessories Trade Show brought together more than 300 brands from 23 countries. Exhibitors included companies from Germany, China, France, Spain, India, Italy, Portugal and Turkey. Latin American participation was represented by Colombia, Peru and Paraguay.
Regarding attendance, visitors from 70 countries were recorded, marking an 11% increase compared with the same edition in 2024.
Organizers highlighted that, in addition to the calendar change, the objective was to foster greater business opportunities and professional flow by relocating MOMAD to Pavilion 10 of the exhibition center.
The exhibition featured Autumn/Winter and Spring/Summer collections with a strong emphasis on responsible production, conscious fashion and craftsmanship.
Parallel programming included the MOMAD Runway, with shows by designers from Bogotá Fashion Week and the MOMAD Talents award ceremony for emerging professionals.
In addition, talks and initiatives addressed key topics such as diversity and inclusion in the industry, as well as the psychology of color.
Looking ahead, MOMAD and Bisutex confirmed their next edition for 5–7 February 2026.