Between March 13th and 15th, 2022, MICAM, the international footwear fair, was held at the Milano Rho venue, which shared a place simultaneously and on adjoining days with the leather goods and fashion accessories exhibition -MIPEL-, the Haut-à-Porter Show -THE ONE MILANO- and HOMI Fashion Jewels Exhibition dedicated to accessories, jewellery and bijoux.
The alliance of the four fairs resulted in a single hashtag, called #BetterTogether. As a whole, more than 1,400 exhibitors received a local and international attendance of 29,468 visitors.
Specifically, MICAM MILANO celebrated its 93rd edition with 657 companies that presented collections from 824 footwear and accessory brands, corresponding to the Autumn/Winter 2022-2023 season.
The event was marked by the war in Eastern Europe, which also affects the Italian footwear industry. In this sense, Siro Badon -president of ASSOCALZATURIFICI, an entity that brings together Italian footwear manufacturers and organizer of the fair- expressed concern about the economic restrictions imposed on Russia, an important market for the sector.
"The order campaign was looking very promising despite the continuation of the pandemic, political tension and instability. But now, the collapse of the currency and the impossibility of conducting financial transactions with a number of banks have put yet another season at risk, despite many clients’ intention of visiting the trade fair to complete their purchases”, Badon said prior to the exhibition.
According to opinions collected among exhibitors, the results were generally satisfactory, and unlike other editions, this time there was a greater presence of retail buyers.
Due to the imminent absence of Russians and Ukrainians, MICAM and the ITA Agency -Italian Trade Agency- invited more Arab and former Soviet Republics buyers, along with merchants from Croatia, Serbia, Greece, Sweden, Finland, the United States, Colombia, Africa, Canada, Gulf Area and Southeast Asia.
Among the various countries, Portugal was part of the fair with a delegation of 35 companies, representing 48 brands, as announced by APPICAPS -Portuguese Footwear, Components, Leather Goods Manufacturers’ Association-.
In turn, 68 Spanish exhibiting companies were present, according to the Federation of Spanish Footwear Industries (FICE). Its general director -Imanol Martínez- stated: "Despite the fact that Spanish participation is half the usual figure prior to the pandemic, the data is very positive and reflects the clear commitment of the Spanish footwear sector to internationalization and for this type of physical b2b events”.
Finally, Brazil was positioned in fifth place by number of exhibitors. 37 brands were registered, including AREZZO, VIZZANO, DEMOCRATA, PICCADILLY, JORGE BISCHOFF and MOLECA. In total, they reached business for US$ 25.8 million at the time and in the future, through 698 contacts, informed ABICALÇADOS -Brazilian Footwear Industries Association-.
Segments and programming
The exhibition occupied almost all of halls 1, 2, 3, 4, 5 and 7 of the fairgrounds, where the CONTEMPORARY segment was the largest in terms of exhibition space, followed by PREMIUM and EVERYDAY.
An area for sustainability was also established, through an innovative initiative: MICAM GREEN ZONE. There, visitors were able to learn about the production processes that are associated with environmental, social and management standards.
Particularly here, ASSOCALZATURIFICI presented the VCS (Verified and Certified Steps) certification system. The release was accompanied by demonstrations for the use of this software.
In addition, 20 x Green brought together 20 manufacturers with 20 products, related to life cycles, production systems and sustainable materials, as reported.
For their part, 12 designers from around the world participated in EMERGING DESIGNERS, exhibiting footwear from different cultures, for the care of the environment.
At MICAM X, the seminars were dedicated to topics such as Trends and Materials; the Future of Retail; Art, Fashion, Heritage and Future; and Sustainability.
Second edition of the year
In 2022, MICAM MILANO will take place over four days, between Sunday 18th, Monday 19th, Tuesday 20th and Wednesday 21st September, where the trends for the Spring/Summer season will be presented.
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