INFORMACIÓN DE MODA, TECNOLOGÍA Y MERCADOS PARA LA INDUSTRIA DEL CALZADO
NEWS | FAIRS | INSPIRAMAIS
INSPIRAMAIS | 31/07/2022

INSPIRAMAIS confirmed the internationalization of Brazilian suppliers

A valuable benchmark for fashion trends and content for the national and international industry.


​The diversity and volume of the proposal promotes the interest of visitors to know it in its entirety.

The Brazilian supply fair held its 26th edition between July 19th and 20th, at the FIERGS Events Center in Porto Alegre/RS. On that occasion, representatives of the footwear, leather goods, manufactures, jewelry, clothing and furniture sectors had the opportunity to learn about more than a thousand supplies, components, materials and accessories for industrial use.

"Earth" was the motto of the event, including three topics present in the designs of the materials: symbiosis, biomimicry and metaverse. According to the coordinator of the INSPIRAMAIS Research and Design Center -Walter Rodrigues-: "The research takes into account the care of planet Earth, the disturbances caused by the Covid-19 pandemic and the innovations that will emerge from this process".

More than 150 exhibitors were part of the exhibition, who were visited by more than 7 thousand people. Business was paramount for a qualified turnout, as described by Silvana Dilly -superintendent of ASSINTECAL-. In addition, she added: "The main buyers of the national fashion sector were here, looking for information and materials that provide innovation and sustainability."

At the same time, the Buyer Project generated the participation of 38 international groups, from Argentina, Mexico, Colombia, Peru, Guatemala, Ecuador, Portugal, Spain, India and Russia. In this regard, Luiz Ribas Júnior -International Market Manager of ASSINTECAL- explained: "These groups have great potential and are increasingly looking for more Brazilian products, not only because of macroeconomic factors, but also because of the quality and sustainability present in yellow-green materials”.

Thus, the results during the fair were business for US$ 1.7 million, and for the coming 12 months it is expected to exceed US$ 12 million, according to the INSPIRAMAIS organization.

​Complementary initiatives

Internationalization was also part of the Image Project, thanks to the invitation of 16 journalists from Colombia, Argentina, Mexico, Peru, Ecuador, the United Kingdom, Portugal and Spain.

Leather Preview was the space where hides and skins that will be a trend in the next season were exhibited, through 15 tanneries.

For their part, 32 companies exhibited their proposals in the Creative Connection Hub space, focused on the sustainability and design of their innovative materials and services.

Caring for the environment was also crystallized in the Sustainability Space, in which 17 companies participated; and had a strong presence in the programming of conferences held on the two days of the fair.

"Brazil has one of the most sustainable footwear production chains on the planet, to the point of being the only one with an ESG (Environmental, Social and Governance) certification worldwide, that of Sustainable Origin", said Silvana Dilly.

INSPIRAMAIS was organized by the Centre for the Brazilian Tanning Industry (CICB), the Brazilian Association of Companies of Components for Leather, Footwear and Manufactured Goods (ASSINTECAL), the Brazilian Textile and Apparel Industry Association (ABIT), the Brazilian Association of the Furniture Industry (ABIMÓVEL) and the Brazilian Trade and Investment Promotion Agency (APEXBrasil).

Next edition

In 2023, INSPIRAMAIS will take place between Tuesday 24th and Wednesday 25th, January, at the FIERGS Events Center in Porto Alegre/RS.

On that occasion, the concept that will govern the fair will be PRIMAL 2024, determined by the coexistence between the ethereal and unpolished. For Walter Rodrigues, in the post-pandemic, humanity must avoid harmful and old habits and needs to relearn. "The primitive, brutalist imagery is already found in art, design, fashion in contrast to fragility, subtlety and lightness", he said.

RELATED ARTICLES:
- Positive debut of INSPIRAMAIS in Porto Alegre
- INSPIRAMAIS points the ways for the fashion industry


Do you have information to share?

Participate with your content in SERMA.NET and in our printed edition.
It is the opportunity to reach your customers!
Write us! marketing@serma.net