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NEWS | FAIRS | BRAZILIAN FOOTWEAR SHOW
BRAZILIAN FOOTWEAR SHOW | 01/09/2026

BFSHOW strong sales drove footwear production growth

BRAZIL – SÃO PAULO – MAY 18–20, 2026 – FOOTWEAR


The Brazilian trade show strengthens its position as a footwear showcase for domestic and international markets.

The sixth edition of BFSHOW generated positive expectations for Brazil’s footwear sector in the second half of the year.

Around 350 brands exhibited at Distrito Anhembi in São Paulo. The event welcomed 11,600 visitors from across Brazil, including 1,150 importers from 60 countries. BFSHOW was promoted by the Brazilian Footwear Industries Association (ABICALÇADOS) and organized by NürnbergMesse Brasil from May 18 to 20.

ABICALÇADOS Executive President Haroldo Ferreira said exhibitors arrived with expectations aligned with market conditions, recognizing economic challenges and the need to act strategically.

Ferreira said BFSHOW’s performance supports a more positive outlook for the second half. Production fell by about 7% in the first quarter, while the show’s results indicate that the market is reacting.

Second edition of the year

According to organizers, BFSHOW will return from November 10 to 12 at Distrito Anhembi in São Paulo, Brazil.

NürnbergMesse Brasil CEO João Paulo Picolo said the November edition will again bring business and content together while strengthening an industry of major importance to Brazil’s economy.

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