BFSHOW expands its offering with a Premium area
FOOTWEAR
BRAZIL – SÃO PAULO
In mid-November, Distrito Anhembi in São Paulo will host the seventh edition of BFSHOW, a B2B event held by the Brazilian Footwear Industries Association (ABICALÇADOS) and organized by NürnbergMesse Brasil. The event will bring together Brazilian footwear manufacturers and buyers from domestic and international markets, alongside a program of industry-related activities.
According to projections by the event organizers, approximately 330 brands will participate, presenting collections for the men's, women's, children's and sports footwear segments. The exhibition will also include handbag manufacturers and companies providing retail-related services. Attendance is expected to exceed 10,500 domestic buyers, along with representatives from approximately 50 countries.
Among the new features, Gallery will bring together a selection of Premium brands. Located in a prominent area of the BFSHOW exhibition layout, it will feature a distinctive visual identity and a standardized format for exhibition spaces. Its inaugural edition will include ten brands and target boutiques, importers of high-value-added footwear and multi-brand shoe retailers.
According to Felipe Marchioni, head of NürnbergMesse Brasil, Gallery “combines differentiated communication focused on the boutique profile.” In addition, the Buyer Program will encourage the participation of invited domestic and international buyers associated with this segment.