Swiss brand ON opens its first stores in São Paulo
With the aim of increasing its presence in the Brazilian market, Swiss athletic footwear brand ON, associated with tennis player Roger Federer, is opening its first company-owned physical stores at JK Iguatemi and Morumbi shopping centers in São Paulo, with plans to open a third location at Leblon shopping center in Rio de Janeiro.
ON sneakers stand out for combining high-performance engineering with a distinctly functional and minimalist aesthetic. Their most distinctive feature is the CloudTec sole, with transverse cavities or channels that compress individually with each step. Their clean and versatile designs have facilitated the brand’s transition from technical running footwear to urban use.