STEVE MADDEN opens new store at Parque Arauco
The American footwear and accessories brand has opened its eighth store in Chile, adding men's footwear to its product offering. The new location at Parque Arauco shopping mall has become the brand's main retail outlet in the Las Condes area of Santiago. The store covers a total area of 121 square meters, divided between the sales floor and storage space. The company has described it as its largest store format in Chile and its flagship location in the eastern part of the capital.
With this opening, STEVE MADDEN expands its presence in the Chilean market, introducing a men's collection for the first time alongside its existing women's range.
Founded in New York in 1990, the brand operates in more than 80 countries, offering footwear, handbags, accessories and apparel.