PIRMA of Mexico expands into the Colombian market
Following the designation of FC Fútbol Total of Colombia as its official distributor, Mexican sporting goods brand PIRMA aims to position itself as a leader in this segment and increase its market share. Although commercial ties between the companies date back to 2022, this year they formalized their alliance to pursue sustained growth through multiple sales channels.
For its Colombian partners, PIRMA offers high-quality products, competitive prices, and broader product assortments. Mexican executives noted that the Colombian and Mexican markets share many cultural, consumer, and demographic similarities, which create positive prospects. Among the immediate strategies is the sponsorship of a high-profile professional football club.