International brands increase their participation in the local market
Mexico continues to be a very attractive footwear market in the region. Its annual consumption is approximately 252 million pairs, of which 44% are imported. For this reason, the presence of brands such as HOKA is growing; at the end of 2025, it opened its first exclusive store in Colonia Roma, Mexico City, and plans to expand to premium shopping centers such as Artz Pedregal. As for SKECHERS, new larger stores were opened, including openings in the north of the country, in Saltillo and Monterrey, with lifestyle footwear. Finally, the French sustainable sneaker brand VEJA has consolidated its direct operation in Mexico, launching exclusive collections for the local market and increasing its presence in department stores such as El Palacio de Hierro.