GRUPO GRISMAR, leader in children’s footwear
The company based in León, Guanajuato, founded in 1984 by Fernando Márquez Ponce, has shown consistent growth in the children’s segment, consolidating two emblematic brands in the Mexican market: VAVITO and TROPICANA. It currently has a production capacity of 120,000 pairs per week, employing 1,700 workers. The group applies a multichannel sales strategy that includes five proprietary stores in León, nationwide online sales in Mexico, and presence in major department stores and footwear retail chains across the country. It is also a licensee of international brands such as DISNEY, MARVEL, SONIC, BARBIE, and MINIONS, among others.