GIANI DAFIRENZE, designer footwear, accessible luxury
Based on the recovery of her father’s trade, Gianina Rodríguez built this brand, one of the most recognized in the Chilean women’s footwear market. Its factory is located in the commune of Santiago, in the Victoria neighborhood, the footwear heart of the capital. The products are made with natural leather by 50 master artisans, with decades in the trade, which guarantees that the footwear is truly handmade. It currently has its own stores in elegant shopping centers such as Parque Arauco, Alto Las Condes and Casacostanera. It also has a strong alliance with París and Falabella stores, where it operates under the concession or corner model. One milestone for the brand was the collaboration agreement with the giant Mattel to manufacture Barbie footwear.