FALABELLA promotes sneaker recycling campaign
In partnership with NaturalPlas, a company specialized in circular economy, the retail chain is collecting sneakers from its customers to be processed and extract materials, such as concrete fiber, that are then used in construction. FALABELLA has set up collection points where customers can deposit their unused footwear and receive significant discounts in return. The initiative reduces pressure on natural resources and environmental impact, integrating into the circular economy that fosters reuse. By mid-year, more than five tons of footwear had been collected and transformed into supplies for other productions.