BIBI Footwear accelerates its expansion in Central America

Continuing its ambitious market expansion plan, the brand specializing in children's footwear is pursuing its internationalization strategy and evaluating new projects in Costa Rica, Guatemala, Honduras and Mexico. The company currently operates 150 points of sale in Brazil and abroad. Its immediate priorities are to open new retail locations in Guatemala and Costa Rica through licensees or local partners who sell the brand through multi-brand stores. This model allows the company to draw on these retailers' knowledge of local markets as it gradually moves toward establishing exclusive retail operations. The company currently has two manufacturing facilities, located in Rio Grande do Sul and Bahia, which produce more than 20,000 pairs per day and employ 1,200 workers.