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NEWS | COMPANIES
COMPANIES | 09/09/2021

Also Le Coq Sportif starts production in Argentina

The French brand joins the national production through ID Argentina, CONVERSE's exclusive licensee.


More and more international brands choose to produce locally, with a view to recovering consumption.

Since the beginning of 2020, when LE COQ SPORTIF announced that it stopped operating locally with the company DISTRINANDO, owned by the López family, in Saladillo, Buenos Aires province, there was an impasse where its presence was maintained through remaining stocks and imports.

Given the new market conditions in Argentina and growth projections in the industry, the sports brand decided to restart the national production of footwear and apparel with ID Argentina, the licensee and producer of CONVERSE.

“At our Las Flores plant we already have the capacity to manufacture LE COQ SPORTIF products. We went from 100 people to 300 and we are already working in two shifts ", explained Denise Chanel, Marketing Manager of CONVERSE and LE COQ SPORTIF, who pointed out that the choice of ID Argentina as producer and distributor by the French firm had to do with with the "capacity we have to develop and position a premium brand in a market like Argentina". "We have been working with an international label like CONVERSE for 26 years," she added.

The return of LE COQ SPORTIF to the Argentine market is part of an ambitious investment plan that includes the opening of commercial premises in the main sales centers throughout the country and the launch of a new e-commerce platform.

The ID Argentina program contemplates for 2022 a local production close to 80% of its sales, in this way Argentina will be the main production country of the company. The brand's new collection will arrive in the country in early 2022, with a comprehensive proposal that involves both footwear and clothing, it was reported.

Among other actions planned by the company, there is assistance to different local industries to transform them into suppliers of the brand.


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