It was a long legal battle that Spanish footwear designer Manolo Blahnik and his niece Kristina Blahnik, CEO of the brand, had to wage to recover ownership and use of it.
It all started when in 2000, the stylist tried to register his trademark in China, but was surprised that it had already been registered since 1999 by the Chinese businessman Fang Yuzhou.
From there, representatives of the designer initiated legal actions to recover the brand, which was protected by intellectual property legislation in China, which rules that whoever has previously patented the brand prevails. Under this regulation, many people in China register famous trademarks and wait for them to want to enter the market, and then profit economically through legal battles. This was the case of Manolo Blahnik.
With the ruling in his favor, the designer will now be able to use his name to sell his shoes in China.
The fashion house was founded in the early '70s and its sales in Europe and the United States are at the top of the fashion business. The Spanish creative has been repeatedly awarded in important international competitions, which have allowed him to count among his followers and clients, with the most recognized media stars.
To date, Manolo Blahnik has 300 points of sale in the main cities of the world, such as New York, Hong Kong, Madrid and Geneva. In Asia, he partnered with the Bluebell Group to reach Japan, Malaysia, and Singapore. This latest news about his legal victory will represent great sales growth in a market with great potential like China.