Why the Samba style remains relevant and how your factory can capitalize on it

The sneaker evolved from a sports accessory into a central element of urban fashion. Within this process, few models achieved the impact of the Adidas Samba, which in 2023 and 2024 became one of the most sold and sought-after sneakers worldwide (Business of Fashion, Lyst Index).

Originally created in 1950 as indoor soccer footwear, the Samba became a cultural icon thanks to its flat, streamlined, low-profile silhouette. Its versatile design allowed it to move from sport to streetwear and is now part of the “Revival Heritage” phenomenon (WGSN), where historic footwear classics return reinterpreted for contemporary consumers.

The global phenomenon and its trend framework

The success of the Samba is not isolated but part of a broader fashion movement:

• Revival Heritage: recovery of heritage models as an authenticity strategy.
• Quiet Luxury / Minimalist Revival: austerity and simplicity as aesthetic values (Vogue Business, BOF).
• Functional Streetwear: merging functional footwear with urban codes.This combination explains why a simple, clean, low-profile design has captivated consumers across the world.

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The manufacturing opportunity

For manufacturers, the challenge is to offer components that translate this trend into profitable collections.

IDS Brasil, in partnership with SERMA’s business development team, supports this movement with low-profile, streamlined soles such as the RETRO model, designed to fit the Samba style, offering:

• Minimalist and versatile aesthetics.
• Immediate production in Brazil for local and regional markets.
• The ability for factories to respond swiftly to demand in a segment that merges history, fashion, and business.

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With IDS Brasil soles, your factory can position itself within this global movement.

Access your 5% OFF on soles EXCLUSIVELY THROUGH SERMA.

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