What changed the NEW BALANCE 327 to be the best selling model?

A surprise for locals and strangers. After someone came up with the idea of modifying the classic NEW BALANCE running models from the '70s... a miracle happened!

On the traditional structure, the new 327 has features that continue to captivate consumers around the world. Among its most outstanding innovations is the format of the sole, which has a more dug and narrow waist, between sole and heel, and the profiles of the midsole are more inclined and "flared". The outsole shows a Trail texture of adherent and circular tubes, with high grip, plus a raised toe and heel of the sole that climb the upper. At the back of the heel, it ends in a triangular shape.

The laced upper, with a traditional design is made up of pieces typical of the sporty style, with a new relationship of colors that give the models greater identity.

The NEW BALANCE 327 is a bold redesign of classic designs with a totally contemporary perspective. The brand has managed to generate a new and attractive retro that does not stop growing in consumer preferences.

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