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FASHION
FASHION | 19/01/2023

Canadian fans braved blizzard for exclusive NIKE model

Long lines of consumers filled points of sale, to get their “Montreal Bagel” sneakers.


Shoppers waiting for the opening of one of the main stores to buy their pair of sneakers.

NIKE's announcement for the launch of its original sneaker models in honor of the Montreal bagel generated considerable expectation in the fan community, which quickly spread throughout the country and caused a mass arrival of buyers at the main stores.

On the day they appeared in stores, Montreal suffered a heavy snowstorm, but this did not intimidate hundreds of fans to make long lines before opening hours, with the purpose of fulfilling their goal: to have their pair of NIKE Montreal Bagel sneakers.

The launch has an interesting history that generates content to the products. NIKE wanted to pay homage to the typical doughnut that is very popular in Canada, known as the Montreal Bagel, round in shape with a central hole, with a smooth and crunchy surface, with a very fluffy crumb, and decorated with sesame seeds. The latter, as the main characteristic, was taken by NIKE, to create a sneaker with a classic and well-known structure -casual sports-, with a material in tones similar to doughnuts with an overprint of sesame seeds.

The success was such that the products were sold out in a few hours, and followers await prompt replacements.

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